Story-led video ads for D2C health brands. Tested before they’re made.
- 30 minutes
- Free
- No commitment
Ads die fast.
Ours get tested.
Five simulated viewers watch every script before we shoot. Weak ideas die on paper, not on your ad account.
Strategy/Creative/Production/AI/Growth
Sound familiar?
Where it hurts
Ads wear out fast, look alike and cost lakhs to get wrong.
What changes
Ads live in days, a clear read in two weeks, fresh ideas monthly.
Not for you if
No ads running yet, medical claims, or guaranteed ROAS.
How it
works.
Decode.We study your ads, five competitors and the angles nobody owns yet.
Test.Five simulated viewers react to every storyboard, beat by beat. We fix where attention drops before anything is shot.
Make.Each idea made twice: a fast AI cut and a human-led cut. Your data picks the winner.
Watch RAE kill
a bad ad.
A sample supplement ad, beat by beat. See where viewers leave and which lines get flagged.
5/5
Everyone is still watching.
Average trust 6.8 out of 10
“That’s me at 4pm.”
Sample ad: “4pm Slump”, 16 seconds
On screen: “4pm. Third coffee. Still foggy.”
Simulated avatars, sample ad, fictional brand. Shown to demonstrate the process. RAE flags weak beats; it doesn’t predict ROAS.
Every idea, made twice
AI-native for speed.
Human-led for trust.
AI-native
- Live in 72 hours
- Finds the hook fast
Human-led
- Real people, real routines
- Builds trust
Your account shows which one works for your brand.
Beat your best,
on time.
- First ads live by day 3.
- None beats your best ad’s 3-second hold? Next concept is free.
We don’t promise ROAS. We promise speed, testing and learning.
Fair
questions.
What does TIW Studio do?
TIW Studio is a creative studio that writes, pre-tests and produces story-led video ads for Indian D2C health, supplement and nutrition brands running Meta ads. First ads go live within 3 days, with fresh, tested concepts every month.
What is RAE?
RAE is TIW Studio’s pre-production audience panel: five simulated viewers who react to each storyboard beat by beat, independently. It flags where attention drops, where trust falls and which health claims are risky, before anything is shot. It doesn’t predict sales.
What does it cost?
It depends on how many ads you need. We scope it on the call, after we’ve seen your account.
You’re new. Why trust you?
You approve every script before we shoot, and the call is free. See our thinking on your ads first.
We already have an agency.
Keep them. They run media; we supply tested creative.
Will AI ads look fake?
Some do. That’s why we make every idea both ways and let your data decide.
Isn’t an AI audience just guessing?
It’s a simulation, and we say so. It catches weak beats and risky claims early. It doesn’t predict sales.
How much of my time does it take?
A kickoff, script approvals and a short results call. We handle casting and shoots.